Indian Designers Lack Marketing
India fashion industry has great potential international buyers but designers are not the cake get bigger in the global market with a lack of marketing capability. “India is not renowned designers abroad and global customers mainly want to buy branded goods,” Kichiro Motoyama, president of Japanese fashion store Sunday Motoyama Co. Ltd, told IANS.
Motoyama, but says he plans to buy silhouettes for up to $ 60,000, which includes nearly 500 outfits from Tarun Tahiliani, Rohit Gandhi and Rahul Johanna.
“Designer is local in their approach. They must do the promotion and marketing more aggressively to compete with the names of other famous international. It’s hard to convince consumers to buy clothing labels such as India that is not popular,” said Mohammed Salah of designer shops In from Kuwait.
Philippines Wills Lifestyle Fashion Week (WIFW) has completed two days, but the May consumer spotty. At least 63 international buyers have registered, only a pair of them have turned up to now.
Designer Tarun Tahiliani receive orders for more than 400 silhouettes, Rina Dhaka over 100, Anjana Bhargava and Varun Bahl about 50. Puja forward, Rajesh pratap Vikram Singh and expect a good Phadnis business in the future.
Customers feel that the lack of individuality and perfection in the collections of Indian designers to attract global customers, particularly in the case of New York Fashion Week and Paris Fashion Week future running parallel to WIFW.
“Do not forget that competition is great and Indian designers have to give consumers a strong reason to come here than the other displays,” remarked Armand Hadida, founder of French fashion store L’Eclaireur.
“There are two main problems with this designer. First, they are not perfect, I mean some good in cloth, and procedures while others have design and injuries. They also do not have a personal interaction with the collection.
“Secondly they are not sure about their target audience. They have to decide whether they want to sell in the Indian market or the Middle East or Europe, and the appropriate job,” he said.
Buyer also said that not enough international media coverage for the fashion extravaganza.
“Every year we bring together some of our fashion journalist in our own, so that the Indian fashion week can be written about the customer and find out about the label. Unfortunately this year we are not working well to those who do not have a fashion week coverage in our country,” said Motoyama , regular buyers in WIFW.