Posts Tagged ‘Rolex Day’
How the Rolex Day-Date was named President
The Rolex President is an American moniker of the famous Rolex Day-Date known only to the American public. Most of the Europeans have never heard of this name or if they did hear, they are uncertain about its meaning.
The Rolex Day Date is the official name used for this model. The name refers to the main functions of the watch: it shows the Day and the Date. Basically these are key elements to identify and differentiate the model among the vast and various Rolex collections.
As expected the American consumers have offered a personality and unique guidelines to the well known and exquisite Rolex Day-Date. Since then it is one of the best sold replica watches models. Once the moniker became the preferred way of addressing this model in USA, the Rolex President models grown to be more popular and desired among watch collectors.
The exact origin of this American moniker is not know, but there are two explanations. Both of them are real just that no one knows which of them actually came first and had the most important contribution to the Rolex President name.
The first side of the story says that a gold-linked bracelet with a concealed clasp called “the President wristband,” was created exclusively for this model. Due to the huge success of this band, the watch became famous and took its name: Rolex President.
The second side is that Rolex offered a Day-Date to President Dwight Eisenhower. This fact was highly advertised and soon the model became the favored watch of the American presidents.
Several other U.S. Presidents, namely Franklin Delano Roosevelt, John F. Kennedy, Richard Nixon, and Gerald Ford were also very fond of this model and used to wear it in public. Due to the repeated associations and exposures of the Rolex Day-Date with the image of the US presidents, it was named and referred to as the Rolex President.